Their 23 combined professional fights have all come inside the Bellator cage, for one of the top MMA organizations in the world. That extensive training has paid dividends for all four fighters, who have taken a unique road to this point. and I have been really good friends since we were like 6, 7 years old,” said Pico, “I used to wrestle with him at The Bodyshop back in the day when his dad was coaching the youth wrestling program.” is 23-years old and Pico just 21, they are no strangers to the grueling training found inside Team Bodyshop. “To see us finally be there and have his dad as the man in charge, leading the way is pretty cool.”ĭespite the fact that A.J. “We talked about this as kids when we’d have barbecues at the house to watch the fights,” said Pico. Although a win over his original opponent, former champion Pat Curran, would have solidified A.J.’s shot at Patricio Pitbull’s bantamweight title, a win this Friday at Bellator 205 over John "Macapa" Teixeira could bring the same result. Pico is only beginning his journey up the MMA ladder.
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“We were looking up to (Antonio), watching him fight and watching all the great guys go through The Bodyshop,” said Pico, “and now for us to actually be those guys, training and fighting on TV is pretty cool, especially being kids from the neighborhood.”
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MORE: Join DAZN and watch Bellator 205 and 206 for free And for a trainer who has decried the lack of black leaders and mentors in mixed martial arts, Antonio McKee has stepped up to the task. and his friends, like fellow Bellator standouts Joey Davis (4-0), Aaron Pico (3-1) and Kevin "Baby Slice" Ferguson (3-1).
Now the athletes who sweat and struggle inside that gym every day are A.J. He also helped create Team Bodyshop, an MMA gym that brings in athletes from around the world to train at the highest level. His father, Antonio McKee, went 29-6 as a professional and is a pioneer of the sport. McKee is no stranger to being surrounded by MMA fighters. Winning for several consecutive years at international well-known festivals (D&AD, Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe.A.J. Like us on Facebook, and follow us on Twitter, LinkedIn and Instagram for realtime information.īuzzman, voted "Best International Small Agency of the Year award" in 2011 by Ad Age and "Agency of the year" at the Cristal Festival in 20, "Agency of the year" at the Effie Awards France 20, "Most Creative Agency" in 2016, "New Model of Creative Agency" (elected by advertisers) in 2017, "Advertising Agency of the Decade" in 2020 at the Agencies of the year Award and "Most French Creative Agency" in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising. ISIN: FR001400AYG6) and is also part of the newly-created Euronext Tech Leaders segment, dedicated to European high-growth tech companies, and its associated index.įor the latest news on Deezer go to.
Deezer is listed on the Professional Segment of Euronext Paris (Ticker: DEEZR. Founded in 2007 in Paris, Deezer is now a global company with a team of over 600 people based in France, Germany, UK, Brazil and the US, all brought together by their passion for music, technology and innovation.
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As the home of music, Deezer brings artists and fans together on a scalable and global platform, to unlock the full potential of music through technology. Additionally, Deezer is creating a TikTok challenge where people will enhance or change a situation with the power of music.ĭeezer is one of the largest independent music streaming platforms in the world, with more than 90 million tracks available in 180 countries, providing access to lossless HiFi audio, innovative recommendation technology and industry defining features. The campaign will show imagery in multiple outdoor formats, including 8 M2 billboards, as well as digital activations, social media, and TV across France, Germany and Brazil. We can't wait for our users to interact and play with the concept, and use the power of music to create their own content." "Working with Buzzman, we have created a disruptive, and engaging campaign, where music makes images come to life. As the home of music, Deezer is the best partner to set the mood in any situation of our users' lives," said Elsa Batigne, VP Brand Marketing, Deezer. "A song has the power to change how you view the world around you. The artists range from icons such as Edith Piaf, global superstars like Dua Lipa, and local heroes such as Heuss L'enfoiré, Jul, Die Prinzen and Vitor Kley.
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After scanning a QR code on the image, a song will be played which will either elevate or change the perception of the scenario. With engaging visuals from photographer Lou Escobar, Deezer presents a number of intriguing scenarios that at first glance might not tell the full story. Deezer’s new brand campaign – the power of music.